Lower alcohol wines are cool!

In research commissioned by German wine trade fair Prowein, significant minorities of wine drinkers in the US, China, Germany and the UK said their ideal wine would have less than 12% alcohol.
In Britain, 22% said their ideal wine was 10.5% or less, with similar numbers in Germany and the US saying the same. The preference for lower alcohol is most marked in the younger generation. In Britain, 27% of the 18-39 age group said that their preferred strength was 10.5% or less.
Our first wine, a still Rosé, will be released later this year with an alcohol content of just 11%. Next year we will aim for the 10.5% level to meet what we also believe is a growing demand for lower alcohol wines.